SYSTEM AND METHOD FOR DYNAMICALLY FORMING USER GROUPS

摘要

A system and method for dynamically forming user groups. User interest activity information and user situational information is accumulated by a processor operating on a server. The dynamic portion of a user profile associated with the user is updated with the accumulated user activity information and, optionally, the accumulated user situational information. A rule set is applied using the updated user profile to associate the user of the mobile device with one or more user groups. The user profile may include a quasi-static portion in addition to the updated dynamic portion. Messages are generated inviting the user of the mobile device to join those groups with which the user shares a common interest. The messages are sent to the mobile device of the user.