A head mounted display capable of displaying necessary and sufficient number of display information in an easily viewable manner even when a large number of identifying objects are detected is provided. A see-through-type head mounted display includes a display unit which is configured to project image light corresponding to display information onto an eye of a user thus allowing the user to visually recognize an image corresponding to the image light while allowing an external light to pass therethrough. The head mounted display selects identifying objects about which associated information associated with the identifying objects are displayed by the display unit based on a result detected within an imaging area. The head mounted display displays the selected associated information associated with the identifying objects in association with the identifying objects which are visually recognized by the user through the display unit in a see-through manner.
