Process for providing targeted user content blended with a media stream

摘要

A network system provides delivery of customized target content, such as advertising, to individual users. A profile is produced at a home client user having parameters with values associated with the home client user, such as geographic and demographic infonnation. The receiver software at the home client matches the spot content flame for each spot content to the profile of the user to select those spot content units which have a match. These selected spot content units are stored at the home user and are blended into the media stream at the locations of the spot markers to produce an information data stream for the user that is customized for that user. A spot auditor at the home client measures the type and quantity of play back of the spot content received by the home user and this is reported to the spot content provider for measurement of the effectiveness in the distribution of the spot content.