SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT BASED ON MOTION OF MOBILE TERMINAL

摘要

PURPOSE: Advertisement providing system and method are provided to arouse interest of a user in a mobile advertisement by providing contents related to an exposed advertisement. CONSTITUTION: An advertising information management unit manages a plurality of advertising information implemented as different types of advertisement exposure with respect to one advertising item. The one advertising item is provided to a mobile terminal of a user and is exposed through a screen of the mobile terminal. An advertising information providing unit (710) provides one of the plurality of advertising information. The advertising information providing unit provides different advertising information in the plurality of advertising information according to motion information generated in the mobile terminal based on a motion of the mobile terminal. A motion information reception unit (720) receives the motion information generated in the mobile terminal based on the motion of the mobile terminal. An advertising information request unit (730) requests a second advertising information implemented as a different type of advertisement exposure based on motion information as an advertisement platform. [Reference numerals] (710) Advertising information providing unit; (720) Motion information reception unit; (730) Advertising information request unit