| 摘要 |
PURPOSE: A promotion relay system and a method thereof are provided to target appropriate people for a promotion, thereby encouraging participation of the people and maximizing the advertising and promotion effect and to offer the characteristic information of the promotion participants, thereby enabling the ordering body to establish, modify and improve the promotion and marketing strategy. CONSTITUTION: A promotion relay system receives the conditions and the content of a promotion from the terminal of an ordering body and registers the promotion information (S10). The promotion relay system generates and stores access information to access the promotion information (S20). The promotion relay system extracts a DM to be delivered to an addressee by referring to a database where characteristic information by DM addressee is stored, includes the access information into the extracted DM, and generates a DM (S30). [Reference numerals] (AA) Terminal of an ordering body; (BB) Promotion relay system; (CC) Addressee terminal; (DD) Addressee; (S10) Promotion registration; (S20) Access information generation; (S30) DM manufacture; (S40) Access; (S50) Promotion participation; (S60) Analysis; (S70) Notice; (S80) Compensation process |
