| 摘要 |
PURPOSE: A content reproduction device and a content management server are provided to execute an advertisement related to a specific frame of multimedia content executed in a multimedia content execution area and a separate area in a new website. CONSTITUTION: A content execution unit executes multimedia content in a content execution area of a webpage in real time. An advertisement event detection unit(120) detects a specific advertisement event from frames of the multimedia content in real time. When the specific advertisement event is detected, an advertisement execution area activation unit(130) activates an advertisement execution area on the webpage. An advertisement execution unit(140) executes an advertisement corresponding to the detected advertisement event in the activated advertisement execution area. [Reference numerals] (110) Content execution unit; (120) Advertisement event detection unit; (130) Advertisement execution area activation unit; (140) Advertisement execution unit; (150) Advertisement motion control unit; (160) Advertisement execution area deactivation unit; (AA) Content execution area; (BB) Advertisement execution area |
