| 摘要 |
PURPOSE: A product group purchase mediation system with video advertisement contents are provided to accompany target marketing by checking a purchase and consumption propensity of a consumer while supplying a video advertisement to the consumer. CONSTITUTION: A consumer recruitment module(50) recruits consumers purchasing products. A group purchase mediation platform includes the followings. A product selling interface(110) provides an environment for sales in a group purchase type. A condition setting module(120) sets a selling price, a purchasable quantity, and a group purchase condition of the products. A product selling execution module(130) exposes the products to the consumers through the product selling interface. [Reference numerals] (100) Product selling mediation platform; (110) Product selling interface; (120) Condition setting module; (121) Participation condition setting unit; (122) Product relation setting unit; (123) Period setting unit; (124) Product basic condition setting unit; (130) Product selling execution module; (131) Interface activating unit; (132) Video advertisement setting unit; (133) Competitive selling state management unit; (133a) Cyber pole collecting unit; (133b) Relay unit; (140) Video advertisement providing module; (150) Consumer tendency analyzing module; (151) Hierarchy analysis database; (152) Survey providing unit; (153) Advertising response value calculating unit; (154) Activity value calculating unit; (155) Integrated information generating unit; (160) Product selling module; (50) Consumer recruitment module; (51) Member application unit; (52) SNS linking unit; (AA) System |
