SYSTEM AND METHOD FOR GENERATING MARKETING MIX SOLUTION

摘要

PROBLEM TO BE SOLVED: To provide a method for generating a marketing mix solution.SOLUTION: The method includes pre-modeling marketing data having a plurality of marketing mix variables. Each of the marketing mix variables is associated with a marketing strategy for one or more products. The method also includes: generating a response model based on the sales and/or income of one or more products for specifying contribution marketing mix variables affecting the sales and/or income of one or more products; and analyzing the response model for searching the contribution of each of the contribution marketing mix variables to the sales and/or income of one or more products.