| 摘要 |
Advertisement information (45, 46) and a character string which is set in advance are stored in association with each other (S2), display data are obtained (S3), link information including a character string is specified from among link information included in the obtained display data (S8), a display position 42 for displaying the specified link information is specified (S9), an advertisement display area for displaying advertisement information is specified on the basis of the specified display position (S10), advertisement information corresponding to a character string included in the specified link information is specified (S11), and the specified advertisement information is displayed in the specified advertisement display area (43, 44) (S14).
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