发明名称 |
Attention-based, multi-screen advertisement scheduling |
摘要 |
An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.
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申请公布号 |
US8484676(B1) |
申请公布日期 |
2013.07.09 |
申请号 |
US201213682946 |
申请日期 |
2012.11.21 |
申请人 |
GENERAL INSTRUMENT CORPORATION;MOTOROLA MOBILITY LLC |
发明人 |
NARSIMHAN NITYA;VASUDEVAN VENUGOPAL;WICKRAMASURIYA JEHAN;WODKA JOSEPH F. |
分类号 |
H04N7/10;H04N7/025 |
主分类号 |
H04N7/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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