| 摘要 |
Personal information on a networked client computer is used by a server from which the device has requested information to infer demographic characteristics of the user of the client computer in order to add customized content to the requested information. The personal information provided to the server is gathered from the use of network browser software by the client computer and includes cookies, history and bookmarks. Inferring demographic characteristics of the user involves application of predetermined demographics inference rules stored by the server to the personal information provided by the client.
|
