发明名称 |
Estimating Off-Line Advertising Impressions |
摘要 |
A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.
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申请公布号 |
US2013173379(A1) |
申请公布日期 |
2013.07.04 |
申请号 |
US201313777880 |
申请日期 |
2013.02.26 |
申请人 |
PARK JOHN B.;STEELBERG CHAD E.;STEELBERG RYAN S.;KETCHUM RUSSELL K. |
发明人 |
PARK JOHN B.;STEELBERG CHAD E.;STEELBERG RYAN S.;KETCHUM RUSSELL K. |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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主权项 |
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地址 |
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