发明名称 |
SYSTEM AND METHOD FOR CREATING A DELIVERY ALLOCATION PLAN IN A NETWORK-BASED ENVIRONMENT |
摘要 |
The present application provides systems and corresponding methods for creating a delivery allocation plan in a network-based environment. The methods may include receiving and storing advertising contracts and data related to the advertising contracts; constructing a bipartite graph based on the received contract data; annotating each demand node; and receiving impression data and other eligible contract data. Thereafter, the method may include for each impression, calculating a first supply value and for each contract, calculating a first demand value. The first demand value may be used to calculate a second supply value and a delivery allocation may be calculated using the second supply value and the second demand value for each contract. |
申请公布号 |
US2013166395(A1) |
申请公布日期 |
2013.06.27 |
申请号 |
US201113333241 |
申请日期 |
2011.12.21 |
申请人 |
VASSILVITSKII SERGEI;NAGARAJAN CHANDRASHEKHAR;CHEN PEIJI;YANG JIAN;TOMLIN JOHN;BHARADWAJ VIJAY;VEE ERIK;MA WENJING |
发明人 |
VASSILVITSKII SERGEI;NAGARAJAN CHANDRASHEKHAR;CHEN PEIJI;YANG JIAN;TOMLIN JOHN;BHARADWAJ VIJAY;VEE ERIK;MA WENJING |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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