| 摘要 |
A system and method are provided for identifying an article of commerce, e.g., digital media content, downloading all or part of content related to the article of commerce to mobile devices such as portable digital media players and/or mobile phone devices and/or adding the article of commerce to a virtual environment. The present disclosure provides for identifying a specific object in the real world; obtaining an identification of the specific object using a mobile device; transmitting the identification of the specific object from the mobile device to a server on a network; determining, by the server, a list of available content related to the specific object and transmitting the list to the mobile device; selecting at least one available content from the list of available content and adding the selected content to a virtual environment.
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