<p>A system and method for multicast servicing in a unicast subframe is disclosed. The method using an evolved Node B (eNodeB) comprises the operation of setting up a multicast service on each of a plurality of user equipments (UEs) in a multicast group using a multicast identifier. The operation of allocating unicast data channel resources for the multicast group using unicast control channel information coded by the multicast identifier follows. The method using a UE comprises the operation of receiving a multicast identifier for a multicast group from an eNodeB, wherein the multicast identifier is shared among a plurality of UEs in the multicast group. The operation of receiving unicast control channel information coded by the multicast identifier from the eNodeB follows. The next operation of the method is extracting control channel information for allocating unicast data channel resources from the received unicast control channel information using the multicast identifier.</p>
