| 摘要 |
This disclosure relates to systems for aggregating and communicating media data, which may include advertising-related data and web site data. In various embodiments, the system includes a display showing the respective bounce rates associated with web site traffic received from multiple different traffic sources. The system may also indicate how many users (for example, from one or more particular traffic sources) execute one or more desired actions during their visit to the web site. This may allow an advertiser to quickly assess the performance of each component of an advertising campaign, and to modify the campaign to increase its effectiveness and to reduce the overall cost of the advertising campaign by discontinuing or modifying ineffective components of the campaign.
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