PRIVACY-PRESERVING BEHAVIOR TARGETING FOR DIGITAL COUPONS

摘要

PURPOSE: Privacy protection action targeting for digital coupons is provided to determine whether or not the final user has a digital coupon receiving qualification without exposing sensitive information for a targeting strategy of the final user or a seller. CONSTITUTION: A smart coupon delivery system receives a reference-encoded message and generates a user-action vector for showing one or more action patterns of the final user(202,204). The system encodes the user-action vector for generating an action-encoded message(208,212). The system determines whether or not the final user has a digital coupon receiving qualification based on the reference-encoded message and the action-encoded message(216). [Reference numerals] (202) Receive a targeting model that indicates a reference-encoded message; (204) Generate a user-action vector to indicate one or more action patterns of an end-user; (206) Interactive protocol?; (208) Encode the user-action vector for a non-interactive protocol; (210) Determine the eligibility of the end user to receive a digital coupon using the non-interactive protocol; (212) Encode the user-action vector to produce an action-encoded message for the interactive protocol; (214) Determine the eligibility of the end user to receive the digital coupon using the interactive protocol; (216) Is the end user eligible?; (218) Provide the digital coupon to the end user; (220) Perform a remedial action; (AA) Start; (DD) End