Dynamically switching between unicast and broadcas on a mobile communications network

摘要

A method, system, and medium are provided for dynamically switching between unicast and broadcast carriers for delivering content in a mobile network. A first listing of channels is provided to a client mobile device, wherein a first unicast content stream is associated with a first channel. A determination is made to provide an event through a broadcast carrier over the first channel. The first content stream is disassociated with the first channel, and the broadcast event is associated with the first channel. A broadcast alert is communicated to the client mobile device to indicate the change. A second listing of channels is provided to the client mobile device.