| 摘要 |
PURPOSE: A customized advertisement providing method and a device thereof are provided to supply an advertisement according to related subject matter of a web page by checking the related subject matter through history information of the web page. CONSTITUTION: One or more web pages to be visited that are semantically related to an advertisement-containing web page are extracted(S410). Web page subject matter corresponding to each web page are determined through subject matter classification processing for the web pages to be visited and the advertisement-containing web page(S420). Advertisement contents corresponding to the web page subject matter are extracted from the advertisement contents which include the determined advertisement subject matter. [Reference numerals] (S410) Extracting a visiting web page related to an advertisement posting web page; (S420) Classifying subjects of extracted visiting web pages; (S430) Generating a class view according to the subject classification; (S440) Matching an advertisement according to the class view; (S450) Providing a customized advertisement |
