摘要 |
<P>PROBLEM TO BE SOLVED: To provide a mobile targeted advertisement system (MAS) capable of delivering advertisements to wireless communication devices (WCDs). <P>SOLUTION: A method for determining a suitability for a mobile client to receive a targeted content message includes: generating user profile data by the mobile client, receiving a set of target profile data, the set of target profile data describing the targeted content message; comparing the user profile data with a target set of profile data, the target set of profile data describing the content of a corresponding targeted content message, and storing the targeted content message in the mobile client on the basis of the set of confidence-level data. <P>COPYRIGHT: (C)2013,JPO&INPIT |