| 摘要 |
A system and method for managing insertion of advertisements. The method includes receiving information associated with commercial breaks on a television or radio channel. Information associated with advertisements is acquired. The advertisements include one of regional advertisements and national advertisements. The method also includes determining the advertisements to be aired during the commercial breaks based on the information acquired and scheduling playing of the advertisements during commercial breaks. The system includes a user interface for providing information associated with commercial breaks and advertisements. The system also includes a media server for managing insertion of the advertisements. Further, the system includes one or more edge devices for fetching of the advertisements based on a schedule and inserting the advertisements for playing on the television or radio channel.
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