METHOD, APPARATUS AND SYSTEM FOR INSERTING ADVERTISEMENTS

摘要

The embodiments of the present invention relate to communication technologies and disclose a method, a device, and a system for intercutting advertisements according to User Equipment (user terminal) information to improve user experience and effectiveness of advertisement intercutting. The method includes: receiving a service request sent by a user terminal and forwarded by a Radio Access Network (RAN) network element, and obtaining a service corresponding to the service request; obtaining user terminal information from the RAN network element; and determining a corresponding advertisement according to the user terminal information, and sending the obtained service and the determined advertisement to the user terminal through the RAN network element. The embodiments of the present invention are applicable to precise intercut of advertisements.