| 摘要 |
Systems and methods for inferring user data based on a third-party advertising feed provided to a user while browsing a website hosted by a web server. The third-party advertising feed may be based on previously obtained user data from an online retailer, social networking site, or internet search engine that is not made directly available to the web server hosting the website that the user is now browsing. The web server obtains its own, inferred user data by analysing the advertising feed for key words, Uniform Resource Locators (URLs)) and/or similarity with the feeds supplied to other users whose profile / user data is already known. In this way the hijacked third party advertisement feed can be inspected and its features compared to the parameters associated with known user profiles wherein a match or similarity allows the already known profiles to be used as an index for identifying other users and their likely data profiles. The inferred user data is used to provide additional, customized content to the user, such as a separate, parallel advertising feed, or a custom web interface. |
