METHODS AND SYSTEM FOR PREDICTING INFLUENCE-BASIS OUTCOMES IN A SOCIAL NETWORK USING DIRECTED ACYCLIC GRAPHS

摘要

In some embodiments, a method includes defining a directed acyclic graph that models a social network. The directed acyclic graph can have a set of alteration nodes that collectively define a joint probability. The method also includes predicting an outcome associated with a proposed alteration with the social network based on the directed acyclic graph. The proposed alteration can be associated with an alteration node from the set of alteration nodes. The method further includes sending an indication of the outcome such that an advertising campaign for the social network includes the proposed alteration.