| 摘要 |
A method, system and program product comprises capturing a conversation in an electronic format. At least one individual, engaged in the conversation, possesses an electronic device being configured to be operable for listening to the conversation. The captured conversation is converted into a representation of words comprised in the conversation. At least one word in the representation is searched for that matches a word in a stored list of keywords. An advertisement associated with a matched keyword is displayed to at least the one individual.
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