| 摘要 |
PURPOSE: A customized DM[Direct Mail] system is provided to increase a purchase effect of goods or services by utilizing various functions of a smart device and looking at a customized DM and to increase satisfaction of a provider by the increase of the purchase effect. CONSTITUTION: A customized DM system(10) comprises an operation server(11), a provider terminal(12), a consumer information providing server(13), and a DM transmission system(15). The operation server grasps a personal disposition of a consumer by analyzing consumer information which is provided from the consumer information providing server. A provider confirms a sales amount, event participation, and a DM exposure number in real time. The consumer information providing server provides consumer information to the operation server. The operation server comprises an advertisement storage unit(100), an exposure participation confirming unit(110), a payment unit(120), a coupon storage unit(130), a template storage unit(140), a contents storage unit(150), an advertisement editing unit(160), and a DM manufacturing unit(170). The provider registers an advertisement to the advertisement storage unit. The exposure participation confirming unit informs the sales amount, the DM exposure number, and the event participation. [Reference numerals] (100) Advertisement storage unit; (110) Exposure participation confirming unit; (12) Provider terminal; (120) Payment unit; (13) Consumer information providing server; (130) Coupon storage unit; (140) Template storage unit; (15) DM transmission system; (150) Contents storage unit; (160) Advertisement editing unit; (170) DM manufacturing unit; (AA) Consumer1; (BB) Consumer2; (CC) Consumer3 |
