METHODS AND APPARATUS FOR ENABLING CONTEXT-AWARE AND PERSONALIZED WEB CONTENT BROWSING EXPERIENCE

摘要

An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory, computer program code, and processor configured to cause the apparatus to receive a content package comprising one or more selectable segments and at least one dynamic content segment. The apparatus may be configured to parse the content package for topics and provide for one or more user preference models. The apparatus may be configured to match the parsed topics with predefined topics from a user preference model. The apparatus may be configured to monitor user interactions with the selectable segments and provide an external script with a list of prioritized and/or matched topics. The apparatus may provide at least one dynamic content segment as directed by a script, wherein the dynamic content segment may change based upon a user interaction. Corresponding methods and computer program products are also provided.