DESIGNING VIRAL MARKETING STRATEGIES FOR UP-SELLING AND CROSS-SELLING

摘要

Methods and arrangements for instituting a viral marketing strategy. Participants in a social network are ascertained. Mutual influence of the participants in purchasing decisions is determined, and purchasing influence of products on one another is assessed. At least one seed is selected from the participants for maximizing purchasing influence of one product on another product, based on mutual influence of the participants on one another.