发明名称 |
TARGETING BASED ON INTENT OR PRESENCE |
摘要 |
<p>Methods, systems, and apparatus, including computer programs encoded on a computer- readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.</p> |
申请公布号 |
WO2013081865(A1) |
申请公布日期 |
2013.06.06 |
申请号 |
WO2012US65692 |
申请日期 |
2012.11.16 |
申请人 |
GOOGLE INC. |
发明人 |
CHARANIYA, AMIN;TANG, AILEEN;GUPTA, ANKUR;DOWDELL, JAMES;HASHIM, SMITA |
分类号 |
G06Q50/10;G06F17/30 |
主分类号 |
G06Q50/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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