INDIVIDUALIZATION SERVICE PROVIDING SYSTEM, SERVER, TERMINAL USING USER'S FEED BACK AND PRIVACY BASED ON USER AND METHOD THEREOF

摘要

An individualization service providing system based on a user includes an individualization service client configured to be mounted in a user terminal to collect user's individualization information, generate a user profile by anonymizing the individual information according to a privacy policy, and transmit the generated user profile through a communication network, along with an individualization service request message. Further, the individualization service providing system includes an individualization service server configured to recommend individualization services corresponding to the user profile and provide the recommended individualization services to the individualization service client, at the time of receiving the individualization service request services.