发明名称 METHOD FOR DELIVERING AND DISPLAYING CONTENT ON A MOBILE DEVICE
摘要 <p>The invention relates to the content distribution, in particular promotional messages and images via the original program for mobile devices, like mobile phones. The technical result to which the present invention is aimed is creation of such a method of content distribution wherein probability of familiarization of a user with the content is increased, maintaining convenience of use of a mobile device. The abovementioned technical result is achieved in the following way. The method of mobile content delivery and display includes installation on the mobile device of an original external program, required for reception, processing and display of promotional and informational messages using a method, including but not limited to: sending of an SMS or USSD-message to the short number with subsequent reception of a reply SMS containing a hyperlink to a program downloading resource, bulk SMS, containing a hyperlink to a program downloading resource or manual installation of a program from a website containing the necessary content, determination of suitable content for every certain mobile device, delivery of at least one content unit from or on behalf of a content provider, storing of content in mobile device memory during the period of transfer of the device to the low power mode, display of content from the mobile device memory on the mobile device screen over user interface with the possibility of its visual perception when mobile device screen lighting is activated, deletion of current content from mobile device screen under the certain external influence of the user on the device.</p>
申请公布号 EP2600638(A1) 申请公布日期 2013.06.05
申请号 EP20100855406 申请日期 2010.10.28
申请人 OBSHCHESTVO S OGRANICHENNOY OTVETSTVENNOSTYU "TSENTR MOBILNOY REKLAMY" 发明人 DROZDOV, NIKITA MIKHAILOVICH;PETUKHOV, ANTON VALERYEVICH
分类号 H04W4/00 主分类号 H04W4/00
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