发明名称 CONTEXT DEPENDENT KEYWORD SUGGESTION FOR ADVERTISING
摘要 Various technologies described herein pertain to suggesting context dependent keywords for advertising. A set of seed queries can be identified from a context, where the context is a source keyword, a search query, a category, or a landing page. Moreover, the set of seed queries can be inputted to a search engine. A predetermined number of web pages returned by the search engine upon executing the set of seed queries can be retrieved. Candidate keywords can be extracted from the web pages returned by the search engine. Further, keywords from the candidate keywords can be selected from the candidate keywords based on relevance scores of the candidate keywords.
申请公布号 US2013132364(A1) 申请公布日期 2013.05.23
申请号 US201113300678 申请日期 2011.11.21
申请人 UDUPA UPPINAKUDURU RAGHAVENDRA;VYSYARAJU SANTOSH RAJU;MICROSOFT CORPORATION 发明人 UDUPA UPPINAKUDURU RAGHAVENDRA;VYSYARAJU SANTOSH RAJU
分类号 G06F17/30 主分类号 G06F17/30
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