SYSTEMS OF INFLUENCING SHOPPER'S PRODUCT SELECTION AT THE FIRST MOMENT OF TRUTH BASED UPON A SHOPPER'S LOCATION IN A RETAIL ESTABLISHMENT
摘要
Provided herein is a system or systems for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the method identifies the first moment of truth and attempts to influence shoppers during a shopper's first moment of truth based on the shopper's location within the retail establishment. The method transmits an acceptable influential message and transmits the message through a communication network to a shopper tracking device, which is in close proximity to a shopper during a shopping trip throughout a retail establishment.
申请公布号
EP2593915(A2)
申请公布日期
2013.05.22
申请号
EP20110735949
申请日期
2011.07.14
申请人
SUNRISE R&D HOLDINGS, LLC
发明人
BONNER, BRETT BRACEWELL;HJELM, CHRISTOPHER TODD;JONES, TITUS ARTHUR;OSBORNE, JOHN EDWARD, II;PERKINS, DION BRENT;MENZ, GREGORY MICHAEL