PURPOSE: An automatic running massage chair is provided to allow a user to operate a massage chair easily and simply in the light of the objective of using the massage chair for fatigue recovery and rest. CONSTITUTION: An automatic running massage chair a light emitting diode(10) which emits light; a massage roller(100) which blocks the light emitted from the light emitting diode and passes the light emitted from the light emitting diode therethrough by rotating on an axis when a load is applied thereto; a light receiving unit(20) which makes current flow in wires connected at both sides when receiving the light emitted from the light emitting diode; and a micro controller which runs the massage roller by receiving an operation signal when the current flows by the light receiving unit.