发明名称 |
PROTECTING PRIVACY IN AUDIENCE CREATION |
摘要 |
A method for generating microsegments includes retrieving a first set of information including activities attributable to a first plurality of entities and first entity identifiers; retrieving a second set of information including characteristics attributable to the first plurality of entities and second entity identifiers; combining the first and second sets of information using the first and second entity identifiers to obtain a combined set of information, the combined set of information not including personally identifiable information; generating a plurality of microsegments based on selected activities and/or characteristics criteria from the combined set of information; receiving a third set of information including characteristics attributable to a second plurality of entities; and matching characteristics in respective microsegments to characteristics of entities in the second plurality of entities to identify an audience of entities that have a propensity to carry out certain activities based on the selected activities and/or characteristics. |
申请公布号 |
WO2013012863(A3) |
申请公布日期 |
2013.05.10 |
申请号 |
WO2012US47063 |
申请日期 |
2012.07.17 |
申请人 |
MASTERCARD INTERNATIONAL INCORPORATED;VILLARS, CURTIS;LOWENBERG, TODD |
发明人 |
VILLARS, CURTIS;LOWENBERG, TODD |
分类号 |
G06Q30/02;G06Q20/12;H04L9/28;H04N21/25 |
主分类号 |
G06Q30/02 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|