SYSTEM AND METHOD FOR SECURE MANAGEMENT OF CUSTOMER DATA IN A LOYALTY PROGRAM

摘要

Anonymous marketing is provided to participating customers in a loyalty campaign. Customer data is obtained from the participating customers and stored on a customer database. The customer data includes personal identification data which inherently reveals the identities or contact destinations of the participating customers. Without sharing personal identification data with a business interested in marketing to participating customers, only anonymous customer data is provided to such a business. An anonymous designation of target customers can then be obtained from the business. Marketing information can then be provided to the target customers on behalf of the business without ever having shared personal identification data with the business.