MUTUAL ADVERTISEMENT PROVISION SYSTEM, ADVERTISEMENT DISTRIBUTION PLANNING DEVICE, ADVERTISEMENT DISTRIBUTION PLANNING METHOD AND COMPUTER PROGRAM

摘要

PROBLEM TO BE SOLVED: To activate advertisement distribution in a mutual advertisement provision system that businesses displaying advertisements provide the advertisements mutually.

SOLUTION: A mutual advertisement provision system comprises an advertisement distribution planning device and multiple advertisement display systems. For example, the advertisement display system comprises an electronic signboard to display an advertisement distributed by the advertisement distribution planning device. The advertisement distribution planning device comprises: an advertisement viewing rate calculation unit to calculate an advertisement viewing rate based on viewership and advertisement play time zone of the advertisement display system in every business; an integrated advertisement charge calculation unit to exchange the advertisement viewing rate to an advertisement charge in accordance with appointed regulations and to calculate an integrated advertisement charge using a payment advertisement charge and the exchanged advertisement charge in every business; and an advertisement assignment unit to set distribution of the advertisement based on the calculated integrated advertisement charge in every business.

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