Methods and apparatus to adjust signature matching results for audience measurement

摘要

Methods and apparatus to adjust signature matching results for audience measurement are disclosed. An example method to adjust a signature matching result associated with monitoring a media content presentation disclosed herein comprises obtaining a monitored signature representative of the monitored media content presentation from a monitoring device, obtaining an environmental characteristic associated with the monitored signature from the monitoring device, and adjusting the signature matching result using an adjustment value when the monitored signature is determined to match a reference signature representative of reference media content, the adjustment value selected from a plurality of adjustment values based on the matched reference signature and the environmental characteristic. 7322773 1 P013162D1 20004/428AU02