ADVERTISEMENT DETERMINATION SYSTEM AND METHOD FOR CLUSTERED SEARCH RESULTS

摘要

A method for determining advertisements that includes, receiving, by a server computer, a query with one or more keywords. The method includes determining one or more category labels for the query based on at least one of the one or more keywords, historical search queries and historical search results. The method may determine one or more advertisements based on the one or more category labels. Data may be sent to the user computer display for one or more search results for the query, the search results are grouped by the one or more category labels and at least one advertisement is displayed for at least one category label.