发明名称 METHOD AND SYSTEM TO DETECT INVALID AND FRAUDULENT IMPRESSIONS AND CLICKS IN WEB-BASED ADVERTISEMENT SYSTEMS
摘要 This invention improves upon existing Spay-per-click arrangements periodically generating a code associated with the search-engine end users. This code, preferably in the form of a serial number, is compared to the end user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
申请公布号 US2013110619(A1) 申请公布日期 2013.05.02
申请号 US201213668408 申请日期 2012.11.05
申请人 ZUILI PATRICK;BRITESMART CORP. 发明人 ZUILI PATRICK
分类号 G06Q30/02 主分类号 G06Q30/02
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