METHOD, SYSTEM AND APPARATUS FOR SUPPORTING ADVERTISING CONTENTS IN HYPERTEXT TRANSFER PROTOCOL STREAMING PLAY MODE

摘要

The present invention provides a method, apparatus and system for supporting advertisement contents in an HTTP streaming play mode. The method comprises: receiving media presentation description information from a server, wherein advertisement content support information is included in the media presentation description information; acquiring and playing advertisement contents according to media presentation information; requesting for media contents from the server according to the advertisement content support information and playing conditions of the advertisement contents. By means of verification, the embodiments of the present invention enable the media contents transmitted by adopting the HTTP Streaming mode to support advertisement contents without only depending on the rule files performed by the client, enables the result of watching the advertisement effectively impact on the subsequent request, acquisition and play for the content slices and improve the difficulty and level for avoiding the advertisements.