| 摘要 |
Example methods, apparatus, systems, and computer-readable storage media to monitor a marketing campaign are disclosed. An example method includes calculating a breakthrough metric based on a weighted average of an aided awareness score and an unaided awareness score, the breakthrough metric indicating a level of awareness of a film among consumers. The example method includes calculating a persuasion metric based on a weighted average of a first choice score and a definite interest score, the persuasion metric indicating a level of interest in the film among consumers. The example method includes generating a report reflecting an effectiveness of the marketing campaign based on the breakthrough metric and the persuasion metric.
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