| 摘要 |
<p>An information management center (20) transmits advertising information to a vehicle (10). On the basis of the transmitted advertising information, the vehicle (10) displays a prescribed advertisement on a vehicle display unit (11). After a prescribed period of time has elapsed from the ending of the display of the advertisement by the vehicle display unit (11), the information management center (20) acquires, via a network, results information from retail shops (30) located within a prescribed distance from the location of the vehicle display unit (11). This results information pertains to changes in the sales results for advertised products which are the subjects of prescribed advertisements. On the basis of the acquired results information, when the sales volume or the like has increased the information management center (20) returns a reward to the users in the vehicles (10) in which the use of the vehicle display unit (11) has been permitted.</p> |
