| 摘要 |
A media posting system and method for managing a media advertising order with respect to a media outlet are disclosed. The media advertising order can be ordered via a media ordering application. Exact time data with respect to the media outlet can be extracted from a traffic sub-system. Exact time data can be stored in a database and linked with the ordered spot. Audience delivery data obtained from a rating unit can be merged into the database and linked with the ordered spot and the exact time data. A report with respect to the ordered spot can be generated and displayed on a user interface by comparing the estimated audience delivery data associated with the media advertising order to an actual audience delivery data. At least one of the reports may be based on at least one of: a market criterion; a media station criterion; and a national buy criterion.
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