DISPLAY CASE WITH TRANSPARENT LIQUID CRYSTAL DISPLAY AND LIGHTING SYSTEM FOR SAME

摘要

Exemplary embodiments disclosed herein provide a point-of-sale advertising system for use with a display case having a front glass sheet positioned in front of a cavity for accepting goods, the system containing a transparent LCD positioned behind the front glass sheet, and a plurality of LEDs positioned adjacent to one pair of opposing edges of the LCD and arranged so that light which is emitted from the LEDs is directed backwards towards the cavity. Further embodiments also provide a lighting system for a transparent LCD having opposing vertical edges, the system containing a mullion lighting assembly having sidewalls defining a center channel and positioned adjacent to each vertical edge of the transparent LCD, a plurality of LEDs positioned along the length of the sidewall and on a side of the sidewall that opposes the center channel, said LEDs placed in conductive thermal communication with the sidewall, and a fan positioned to draw cooling air through the center channel.