| 摘要 |
Disclosed are a digital program distribution and playing method, and a device and system thereof. The digital program distribution method includes: intercepting a digital program, wherein an intercepted data slot is a key data slot, and the remaining data slots after interception are non-key data slots, and there is at least one key data slot; establishing a correlation between the non-key data slots and the key data slot so that a user can acquire a key data slot according to the non-key data slots; sending the non-key data slots to a distributed network node for being acquired by the user; and matching a personalized ad content according to user preference and inserting the ad content into the key data slot. Also disclosed are a digital program playing method, device and system. The embodiments of the present invention can improve the flexibility of combined application of digital programs and ads, and can provide pointed ad services to the user. |
