AUTOMATIC PERSONALIZATION OF TWO DIMENSIONAL CODES IN ONE-TO-ONE MARKETING CAMPAIGNS USING TARGET USER INFORMATION

摘要

A method and system for the automated generation of a unique code such as a two dimensional (2D) code such as a quick response (QR) code for each of a plurality of target users. An appearance of the code for each target user can be personalized based on information from a database which includes personalized information for each target user. The appearance of the code is personalized for each user so that, for example, the code is more likely to draw the target user's attention than a code which is not personalized for the target user.