SYSTEMS AND METHODS FOR COORDINATING DISTRIBUTED PROGRESS TO A COMMON GOAL

摘要

Online gift registries have evolved with the proliferation of the Internet to augment and / or replace in-store gift registries for individuals for events such as weddings. However, to date these prior art approaches have typically been essentially copying the registry processes of the in-store registry into the online domain. In other instances online registry service providers have been established to address the issues of wedding guests knowing where a bride and groom have set up multiple registries to address their needs. According to embodiments of the invention gift registry creation, management and use is reconfigured to address the needs of the instigator who sets up the registry and their followers who wish to purchase gifts. This reconfiguration exploits social networks between the instigator and followers in creating and partitioning a registry as well as demographic / psychographic data for marketing, advertising, registry creation and monetization activities involving this community.