发明名称 |
ADVERTISING DURING ACCELERATED MEDIA PLAYBACK |
摘要 |
<p>A system and a method are disclosed for displaying an image during an operation of an accelerated media playback (e.g., fast-forward or reverse) such that the image appears concurrently with a cue signaling a resume point. First, a video frame within an advertisement is identified from a plurality of advertisements. The video frame contains the cue and indicates a resume point for media content. Additionally, an image is embedded on the video frame such that the video frame, the cue and the image are displayed for less than a second during accelerated media playback, such as a fast-forward operation. The presence of the action cue or resume cue presented concurrently with the advertisement assists viewers in preferentially recalling the product related to the image.</p> |
申请公布号 |
EP2430607(A4) |
申请公布日期 |
2013.04.17 |
申请号 |
EP20100772912 |
申请日期 |
2010.05.07 |
申请人 |
UNIVERSITY OF WASHINGTON |
发明人 |
LIN, JEFFREY, Y.;FINE, IONE;BOYNTON, GEOFFREY, M.;MURRAY, SCOTT, O. |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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