发明名称 ADVERTISING DURING ACCELERATED MEDIA PLAYBACK
摘要 <p>A system and a method are disclosed for displaying an image during an operation of an accelerated media playback (e.g., fast-forward or reverse) such that the image appears concurrently with a cue signaling a resume point. First, a video frame within an advertisement is identified from a plurality of advertisements. The video frame contains the cue and indicates a resume point for media content. Additionally, an image is embedded on the video frame such that the video frame, the cue and the image are displayed for less than a second during accelerated media playback, such as a fast-forward operation. The presence of the action cue or resume cue presented concurrently with the advertisement assists viewers in preferentially recalling the product related to the image.</p>
申请公布号 EP2430607(A4) 申请公布日期 2013.04.17
申请号 EP20100772912 申请日期 2010.05.07
申请人 UNIVERSITY OF WASHINGTON 发明人 LIN, JEFFREY, Y.;FINE, IONE;BOYNTON, GEOFFREY, M.;MURRAY, SCOTT, O.
分类号 G06Q30/00 主分类号 G06Q30/00
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