| 摘要 |
A system, computer-readable storage medium storing at least one program, and a computer-implemented method for monitoring player interactions with branded virtual objects in a virtual environment are presented. A game instance of a computer-implemented multiplayer online game is generated, where the game instance is associated with a virtual environment of a first player. A graphical user interface is provided to a second player, where the graphical user interface displays at least one branded virtual object, and where the branded virtual object corresponding to a real-world brand. Player engagement data is generated based on the second player's interaction with the branded virtual object in the virtual environment of the first player. The player engagement data of the second player is stored in a database.
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